I am currently a key member of a marketing team that creates catalogs for a B2B and B2C home and garden décor company. This includes an annual wholesale catalog that offers a comprehensive view of the entire product line and seven annual retail catalogs aimed at attracting new customers. Additionally, I oversee advertising efforts in trade magazines for the wholesale line.
I provide art direction to remote photographers that shoot newly manufactured products. I photo-edit the images to increase product accuracy and adjust backgrounds to be web and catalog-ready, particularly in circumstances when ideal product styling conditions were not met.
Viridian Bay Catalogs
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Annual full line catalog and trade magazine ads